Executive Leadership Exchange

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Accelerating the relevance of laboratory medicine post COVID-19


Vahe Avayzian

Vahe Avayzian

Divisional Vice President, Global Marketing

Abbott, USA


Vahe Ayvazian recently became the Divisional Vice President of Marketing for the Core Laboratory Diagnostics business at Abbott.  In this role, he will focus on collaborating with the broader Abbott organization and customers across the globe to deliver measurably better healthcare performance through innovative ways to apply lab medicine to the healthcare ecosystem.

Before taking on his global responsibilities, Vahe served as the Director of Marketing for the US Abbott Diagnostics Core Lab business for five years, launching key product initiatives such as Alinity and AlinIQ.  He also worked on several key strategic projects including the Abbott Transformation System and led the development of the global Collaboratory brand campaign.

Prior to joining Abbott, Vahe spent twelve years in marketing and category management roles at Procter & Gamble. Responsibilities on the Prilosec OTC launch, global Pantene, and customer facing (Walmart, Costco, CVS, etc.) resulted in winning an Effie as a Senior Brand Manager for Pantene.

Vahe earned his bachelor’s degree in Marketing and International Business from the Honors Program at the Kelley School of Business at Indiana University.  As a passionate learner, Vahe has taken several executive education courses from the Kellogg School of Business at Northwestern, including their CMO Program and Big Data.

Vahe is a husband of 16 years and has two children.  He is on the board of a local school district educational foundation, loves cheering on his children at their multiple sporting events, enjoys working out regularly, and entertaining family and friends.


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